To support the publication of a book intended to anchor the company’s growth, a global professional services firm tapped Madison’s team members to create a comprehensive marketing and public relations plan to establish market leadership and dominance. By deploying a wide set of elements including direct mail, a Web site, trade shows, speaking opportunities, client and prospect events, and media relations outreach, the campaign created:

		More than $6 million in new business opportunities;
		500 new business leads;
		More than 75 media placements;
		Several speaking invitations from prospective clients;
		And an executive summary of the book, prepared in support of the campaign, which won a best specialty publication Bellringer Award from the Publicity Club of New England.