Madison Communications

A new entrant into a crowded field required high visibility, fast, in order to promote its unique product. The start-up needed clear and compelling language to describe a groundbreaking new service. Working directly with the company’s CEO, senior staff, and majority shareholders, Madison:

		Developed high-impact messages that propelled the company’s media relations and sales efforts;

		Trained executives to achieve consistency on key messages and successfully deliver them to the media and other audiences;

		Contributed to a subsequent media relations campaign that resulted in more than 200 placements in 10 months in all target trade and business media, including the New York Times, Fortune, CNN, CNBC and others.

	Results
	Composed distinctive, compelling messages
	Broke through a crowded, cluttered field
	Established brand’s high profile presence

	What We Do
	Message Development