This new consulting firm, a management-led buy-out, needed fast traction, publicity for its four practice areas, and exposure to the four vertical markets that comprised its most likely sales targets. With only a seven-month window to accomplish its goals, Madison intensively focused attention on each practice area for 60 day cycles, developing a “thought leader” pitch for each practice area, expanding each pitch into a mid-length byline for placement, and conducting concerted outreach to interest reporters and editors in covering the proposed story ideas. The program:

		achieved placements in 90 percent of the client’s most desired media targets
		publicized each of the new company’s practice areas
		penetrated each of the four sought-after vertical markets.