A professional services firm sought to raise its profile among business leaders generally and the vertical industries that are its most attractive sales targets. The company needed creative thinking, compelling story-idea generation, and intensive media outreach. Additionally, it set ambitious targets for placements from among a select number of media outlets. Using a combination of aggressive, issue-oriented pitching, creative press releases that leveraged top-of-mind business issues, and contributed articles bylined by Madison on behalf of the client, the award-winning media relations campaign:

		captured more than 120 placements, more than doubling the number of placements achieved in the previous year
		topped by one-third the “stretch” goal of 80
		secured placements in major national business publications and targeted trade publications.