A Fortune 200 financial services firm needed a new tool to deliver financial education to its client, a trade union with a geographically dispersed membership and a low tolerance for communications not associated with its trade. The company enlisted Madison to project-manage and provide editorial direction for a video discussing sound financial principles and investment strategies.
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Madison suggested creating a fast-moving, captivating video using the union’s own members in their job-site settings as on-screen "teachers" of prudent investment practices. |
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The union’s members enthusiastically received the video, using its appealing and portable format to share critical financial decision-making with spouses and family members. |
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The union met a key annual goal in just four months, attributing the success in large part to the video’s impact. |
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Madison’s client ultimately captured a national award for best investment education video from Pensions & Investments, a leading financial services trade publication. |
| Results | |
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Conceived, scripted, filmed and managed project |
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Broke new ground with creative and messaging concepts |
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Exceeded engagement’s business goals |
| What We Do | |
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Video Consultation |
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